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The German sportswear house. This engagement covered the digital home of its tennis apparel line.
The Brief
Court, not costume.
The line needed to signal tennis without leaning on the sport's tired symbols. No headbands on models, no wooden racquets propped in corners. The clothes had to do the work.
The Approach
Shot on a real court, in real light.
We shot a full lookbook at a club court in mid-afternoon. Every campaign image was pulled from that day. The page is built from what happens between points, not what happens at the baseline.
The Outcome
Sold out. Booked back in.
The first drop cleared in twelve days. Sessions nearly tripled against the previous line page. Two members-only clubs picked up the collection before the page had been live a month.
Results
01
Sold out
(in 12 days)
First drop cleared through the site alone.
02
+185%
(site sessions)
Sessions vs. the previous line page.
03
2 clubs
(picked up at launch)
Members-only clubs stocking the line before the second delivery.
Words from client
Naomi Adeyemi
Line Director, Adidas Tennis
“ Mira gave the line a home that finally feels like the court on a Sunday morning. ”
We wanted quiet, and Mira understood quiet. The brand feels like what we love about tennis, not what the sport has been packaged as for the last thirty years.
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