KTZ

A complete visual direction for Kozacki Tryb Życia a fitness and healthy lifestyle coach. Identity, photography, social content and editorial design built as one connected system.

timeline

6 weeks

scope

Brand Identity

Graphic Design

Photography

Framer Dev

KTZ

A complete visual direction for Kozacki Tryb Życia a fitness and healthy lifestyle coach. Identity, photography, social content and editorial design built as one connected system.

timeline

6 weeks

scope

Brand Identity

Graphic Design

Photography

Framer Dev

KTZ

A complete visual direction for Kozacki Tryb Życia a fitness and healthy lifestyle coach. Identity, photography, social content and editorial design built as one connected system.

timeline

6 weeks

scope

Brand Identity

Graphic Design

Photography

Framer Dev

A fitness brand built around movement, knowledge and a healthier way of living. The challenge was to give all of it one clear and recognisable visual voice.

The idea

STRONG ENOUGH TO MOVE. CLEAR ENOUGH TO TRUST.

KTZ needed a visual language that could communicate both motivation and expertise. Bold typography, strong imagery and a clear editorial structure created an identity that feels energetic without falling into typical fitness-brand clichés.

PHOTOGRAPHY + EDITORIAL

ONE SHOOT. MANY USES.

The photo session was developed together with the editorial direction rather than treated as a separate deliverable. Every frame was planned with future layouts in mind, creating a consistent image library for e-books, social media and ongoing brand communication.

THE SYSTEM

ONE SYSTEM. EVERY FORMAT. SAME ENERGY.

From social content to educational e-books, every touchpoint follows the same visual principles. Photography, typography and layout work together to keep KTZ recognisable whether it appears in a feed, on a cover or across a full editorial spread.

Results

01

4 areas

(project scope)

IDENTITY / PHOTOGRAPHY / SOCIAL / E-BOOKS

02

1 system

(project platforms)

BUILT TO WORK ACROSS EVERY TOUCHPOINT

project note

Paloya Studio

CREATIVE DIRECTION

THE GOAL WASNT TO CREATE FOUR SEPARATE THINGS. IT WAS TO BUILD ONE IDENTITY THAT COULD LIVE EVERYWHERE.

Every part of the project was designed to support the next from the identity and photography to social content and editorial layouts. The result is a flexible visual system that keeps KTZ consistent across every format.

Book a call

2 slots for August '26

Lucas Paluch

Graphic Designer

Let's make SOMETHING impossible to ignore.

Have a project in mind? It doesnt need to be fully figured out yet.

Tell me what you're making, what isn't working or what you need designed. I'll take it from there.

Request a quote

Fill out the form below or book a call.

Lucas Paluch

Paloya By submitting this form, you agree to the Privacy Policy.

01

Direct contact.

Work directly with the designer behind the studio.

02

Clear process.

Simple communication from first conversation to final delivery.

03

Quality first.

Every project gets the arrention itt deserves.

Book a call

2 slots for August '26

Lucas Paluch

Graphic Designer

Let's make SOMETHING impossible to ignore.

Have a project in mind? It doesnt need to be fully figured out yet.

Tell me what you're making, what isn't working or what you need designed. I'll take it from there.

Request a quote

Fill out the form below or book a call.

Lucas Paluch

Paloya By submitting this form, you agree to the Privacy Policy.

01

Direct contact.

Work directly with the designer behind the studio.

02

Clear process.

Simple communication from first conversation to final delivery.

03

Quality first.

Every project gets the arrention itt deserves.

Book a call

2 slots for August '26

Lucas Paluch

Graphic Designer

Let's make SOMETHING impossible to ignore.

Have a project in mind? It doesnt need to be fully figured out yet.

Tell me what you're making, what isn't working or what you need designed. I'll take it from there.

Request a quote

Fill out the form below or book a call.

Lucas Paluch

Paloya By submitting this form, you agree to the Privacy Policy.

01

Direct contact.

Work directly with the designer behind the studio.

02

Clear process.

Simple communication from first conversation to final delivery.

03

Quality first.

Every project gets the arrention itt deserves.

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