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Artisan started with a simple idea — create an identity that feels like part of the clothing rather than something placed on top of it. Every element was designed with real-world application in mind, from garments and labels to packaging.
THE BRIEF
STREETWEAR THATDOESN'T NEED CONVINCING.
The goal was to create a confident visual language that feels distinctive at first glance, easy to recognize and flexible enough to grow with the brand.
Identity
BOLD IN THE MARK.CLEAN IN THE SYSTEM.
The identity centers around an expressive script wordmark contrasted with restrained supporting typography. A monochrome palette keeps the system focused, while the strong silhouette of the logo gives Artisan a recognizable presence across every scale.
APPLICATION
MADE TO LIVE ON THE PRODUCT.
The identity was designed to move naturally between garments, embroidery, prints, labels and packaging. Each application keeps the same attitude while adapting to different materials, proportions and production methods.
Results
01
9 days
(Project Time)
From concept to launch in just over a week.
02
1 wordmark
(Core Identity)
One distinctive wordmark designed to define the full character of the brand.
03
Multiple applications
(Brand Applications)
Applied across apparel, labels, packaging and campaign - ready mockups.
Project type
ARTISAN
Streetwear
“ the identity was build to feel bold, wearable and ready to scale. ”
A streetwear concept created to show how one strong mark can cary an entire visual system.
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