The identity pairs a strong editorial wordmark with a circular mon inspired by seasonal change. The result is a visual system that feels modern, refined and deeply rooted in the idea of seasonality.
CONCEPT
STRONG ENOUGH TO MOVE. CLEAR ENOUGH TO TRUST.
The identity pairs a strong editorial wordmark with a circular mon inspired by seasonal change. The result is a visual system that feels modern, refined and deeply rooted in the idea of seasonality.




SPACE & SIGNAGE
ADD RHYTHM.
In physical space the identity stays restrained and architectural. The wordmark leads, the mon acts as a quiet signature, and seasonal graphics add rhythm without overwhelming the experience.




ONLINE TOUCHPOINTS.
Digital touchpoints translate the same calm hierarchy into web and social. Photography focuses on texture, craft and ingredients at their seasonal peak, giving the brand a quiet but distinctive presence online.





Results
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project note
Giulia Conti
Founder, Milano
“THE GOAL WASN’T TO CREATE FOUR SEPARATE THINGS. IT WAS TO BUILD ONE IDENTITY THAT COULD LIVE EVERYWHERE.”
Every part of the project was designed to support the next — from the identity and photography to social content and editorial layouts. The result is a flexible visual system that keeps KTZ consistent across every format.
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