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KTZ

24'©

A complete visual direction for Kozacki Tryb Życia — a fitness and healthy lifestyle coach. Identity, photography, social content and editorial design built as one connected system.

timeline

6 weeks

scope

Logo Design

Graphic Design

Editorial

Photography

let’s talk

Back to projects

KTZ

24'©

A complete visual direction for Kozacki Tryb Życia — a fitness and healthy lifestyle coach. Identity, photography, social content and editorial design built as one connected system.

timeline

6 weeks

scope

Logo Design

Graphic Design

Editorial

Photography

let’s talk

Back to projects

KTZ

24'©

A complete visual direction for Kozacki Tryb Życia — a fitness and healthy lifestyle coach. Identity, photography, social content and editorial design built as one connected system.

timeline

6 weeks

scope

Logo Design

Graphic Design

Editorial

Photography

let’s talk

A fitness brand built around movement, knowledge and a healthier way of living. The challenge was to give all of it one clear and recognisable visual voice.

The idea

STRONG ENOUGH TO MOVE. CLEAR ENOUGH TO TRUST.

KTZ needed a visual language that could communicate both motivation and expertise. Bold typography, strong imagery and a clear editorial structure created an identity that feels energetic without falling into typical fitness-brand clichés.

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PHOTOGRAPHY + EDITORIAL

One shot. many uses.

The photo session was developed together with the editorial direction rather than treated as a separate deliverable. Every frame was planned with future layouts in mind, creating a consistent image library for e-books, social media and ongoing brand communication.

THE SYSTEM

ONE SYSTEM. EVERY FORMAT. SAME ENERGY.

From social content to educational e-books, every touchpoint follows the same visual principles. Photography, typography and layout work together to keep KTZ recognisable whether it appears in a feed, on a cover or across a full editorial spread.

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project note

Giulia Conti

Founder, Milano

“THE GOAL WASN’T TO CREATE FOUR SEPARATE THINGS. IT WAS TO BUILD ONE IDENTITY THAT COULD LIVE EVERYWHERE.”

Every part of the project was designed to support the next — from the identity and photography to social content and editorial layouts. The result is a flexible visual system that keeps KTZ consistent across every format.